Prime Hydration LLC says consumers alleging the company mislabeled the caffeine content of its energy drinks failed to plead enough facts about how they discovered the beverages contained more caffeine than advertised.
Additionally, the company says reasonable consumers of its Prime Energy line were “seeking caffeine” and that “the notion that it was materially misleading to such a consumer that they got a little more of what they wanted cannot support a claim,” according to its motion to dismiss filed Friday in the US District Court for the Southern District of New York.
The consumers said the drinks are labeled ...
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