Beard Guyz Hit With Deception Suit Over ‘Natural’ Care Products

Universal Beauty Products Inc. deceptively labels some products under its Beard Guyz brand as natural despite containing more than a dozen artificial ingredients, a proposed consumer class action alleges.

“Average consumers do not have the specialized knowledge of a chemist or product-developer” and “cannot discern” from the ingredient list whether they are natural, according to the complaint filed Thursday in the US District Court for the Central District of California.

Beard Guyz and Universal Beauty Products didn’t immediately respond to requests for comment.

Lead plaintiff Michael Dilanyan says beard washes, oils, and stylers had labels that said they were “Made ...